Yaytrade launches a category of fashion accessories by entering into partnerships with the brands Airinum and Spektrum
Yaytrade has a proven track record in the premium fashion category over the past 12 months and is now poised to expand its offering in the areas of sportswear, outdoor, home, accessories. and beauty.
Both Airinum and Spektrum are part of the Accessories category and are therefore seen by the company as important first partners for expansion into new categories.
“For us at Airinum it is very important that our products have a long life. So we have chosen to partner with Yaytrade who has developed a great and innovative model, very easy to use and well suited to the way we want to work – we look forward to our collaboration! “, Says Isac Hjertström, Global Sales Manager at Airinum
“Spektrum is clearly focused on the environment, and we are trying to find the best way and the right partner to work with our excess inventory. Yaytrade feels like a perfect partner for this purpose, and we look forward to our cooperation ”, said
“Airinum and Spectrum can be seen as specialists in their respective fields and are in line with Yaytrade’s expansion into fashion accessories. We are extremely positive about our collaboration ”, said
The first sales are expected to take place in December of this year.
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At Yaytrade, individuals can purchase premium fashion and lifestyle products directly from brands selling their outbound stock, samples and returns through “digital pop-up shops”. The company also sells the premium opportunity to individuals and influencers. Community users can create their own online store and fill it with items collected through the Yaytrade pickup service, as well as post self-created ads. Yaytrade caters to a chic urban population with a striking design that won a silver medal at the Swedish Design Prize in 2020 in the e-commerce category. The company’s market platform is a proprietary high-tech e-commerce platform where high-end fashion meets the circular economy, contributing to more sustainable consumer behavior that promotes eco-friendly fashion consumption. the environment.
The company’s certified advisor is
For more information, see Yaytrade site www.yaytrade.com
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