Nigeria Ealey de Tier explains the secrets behind her artistic fashion designs

Creative director, designer and artist Nigeria Ealey thrives on inspiring imagery. In his West Coast home, which is laced with floor-to-ceiling windows that feature city views and mood boards that run the length of the walls, he literally surrounds himself with them. This is how he stays true to his roots and connects with the creative life forces around him. The result is Ealey’s clothing company, Tier, which gained seven figures last year and can be seen on people all over the country.

Tier manufactures high quality streetwear for men, women and children. This includes everything from monochromatic sets to outerwear to specialty baseball caps. But no matter the item, Ealey and his co-founders, Esaie Jean Simon and Victor James, craft each Tier piece with two touchstones in mind: authenticity and durability. And the label’s slogan, “Art Never Dies”, reflects this. According to Ealey, it’s a sensibility that dates back to the trios’ days as business-founding students attending Long Island University in Brooklyn in 2014.

“When we think of people like Tupac or Michael Jackson or Van Gogh, their work meant so much while they were here that even after they left, it still means that,” Ealey says. “I think that’s the real test of a person – what impact can you leave on people in your field of work that is a representation and a memory of what you’ve done here?”



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