Model Gigi Hadid is New Brand Ambassador for Tommy Hilfiger, Marketing & Advertising News, AND BrandEquity

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The career of American model Gigi Hadid seems to be getting better and better. The latest is that the model was named global brand ambassador by American fashion label Tommy Hilfiger. Hadid will appear in the brand’s women’s clothing line campaigns from fall 2016. As part of her role as exclusive ambassador, Hadid also partnered with the brand to launch its first capsule collection, created in collaboration with the iconic American designer himself. The capsule will feature sportswear, footwear and accessories for women, including watches and sunglasses, as well as a new fragrance, which celebrates Hadid’s unique vision of modern style, fused with heritage ” classic American cool ”from Hilfiger.

Speaking about the collaboration, Hilfiger said, “I’ve known Gigi and her family for years, and it’s amazing to see her become one of the world’s best models and one of the most followed fashion influencers. ” He added: “Gigi has been on our runway shows and now we are delighted to continue working with her as the new face of Tommy Hilfiger for women and fragrances. She is truly the definition of today’s ‘Tommy Girl’. hui – his magnetic personality is bright and always upbeat, and his style is confident, effortless and cool. “

“I never thought I would be asked to design a capsule collection, so it’s always like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is a company that I really love and have been a fan of my entire life, and Tommy is the easiest, funniest person to work with. I have always admired his brand, his campaigns and his design style. I think our collection celebrates Tommy’s iconic lifestyle and mixes a bit of everything: there are styles that are truly hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone is going to love a different part of this one. ”Former brand collaborators have included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung, and in recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo.


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