LUXURY LEATHER GOODS, FASHION, ACCESSORIES AND HOME BRAND GAUCHO GROUP HOLDINGS GAUCHO – BUENOS AIRES ANNOUNCES LAUTARO GARCIA DE LA PEÑA AS DESIGN DIRECTOR

New York, NY /February 1, 2022/ Gaucho Group Holdings, Inc.. WINEa company that includes a growing collection of e-commerce platforms with a focus on fine wines, luxury real estate and leather goods, ready-to-wear, accessories and home décor (the “Company” or “Gaucho Holdings”), welcomes a new design director Lautaro Garcia de la Pena. An exciting addition to the team of young Argentinian design talent, including Carmen Vils and Guido Spangenbergde la Peña will play a key role in leading Gaucho’s creative team and is the lead designer behind Gaucho’s first jewelry collection, which is set to launch later this year.

De la Peña will lead the helm during Gaucho–Buenos Aires‘ F/W 2022 collection show at New York Fashion Week, produced by Track 7to be held on Friday, February 11 at Sony Hall.

“I believe that good design is the art of mixing small things to create a nuanced whole,” says the 29-year-old multi-hyphen, Buenos Aires-born, Bellas Artes architecture graduate and account producer. of electronic music. , model and jewelry designer among her many talents. De la Peña divides his time between Barcelona, ​​Miami and New York.

“We are very pleased to welcome Lautaro to the Gaucho team. His can-do attitude and creative spirit are genuine parts of the ‘Gaucho DNA,'” said Scott Mathis, Founder and Chairman of Gaucho Group Holdings, Inc. “Lautaro’s artistic vision and style blend perfectly with Gaucho – Buenos Aires. We are looking forward to great things from our team of Lautaro, Carmen and Guido, who each bring a distinct perspective and an enormous amount of vision and talent.”

About Gaucho — Buenos Aires

Gaucho – Buenos Aires is a fashion brand inspired by a modern interpretation of the inimitable spirit of the gaucho – the Argentinian wanderer and adventurer who embraced life with boldness and confidence. Gaucho – Buenos Aires leather goods, accessories, ready-to-wear and home décor are made for dynamic global citizens, those who live authentically and freely and explore the modern world with passion and curiosity. Our styles are made to last, with timeless essentials and an unparalleled dedication to quality. Each handcrafted piece combines Argentinian heritage – with its artisanal know-how passed down from generation to generation and the best local materials – with a modern and cosmopolitan style designed to adapt to its life. The result is unique, unforgettable and authentically individual pieces – the best designer brand in Buenos Aires. Gaucho – Buenos Aires is part of Gaucho Group Holdings, Inc. (gauchoholdings.com), which creates luxury experiences, properties and products that celebrate Argentina’s dynamic and distinctive lifestyle.

To find out more, visit www.gauchobuenosaires.com. For press inquiries, please contact Marisa Ritts at TARA, Ink. : [email protected]


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