Fall fashion advertising more diverse than runway shows for the first time
While fashion has always been, and most continues to be, predominantly white, we are slowly striving to rewrite the narrative – one color model at a time.
Those who push for different races on the podium achieve excellent results – the tracks of spring 2017 were the most diverse fashion has seen it – and it now seems like brand marketing teams are similarly learning their clothes don’t just appeal to white men and women. Indeed, according to The fashion spot, The fall 2017 campaigns exceeded the leads for most of the people of color included in the ad.
Diversity in fashion advertising cadenced at 30.4%, an improvement from spring 2017, which only saw 24.5% women of color. There were also the most transgender models included this season, according to the store, but of the top seven models in the world, only Adwoa Aboah was not white. Plus size representation saw its smallest decline in the past two years, with just 10 stars in major campaigns (2016 included 14 and 2015 saw 11 curvy models appear in the ad.)
racially, Saint Laurent, Coach, Dior, Dolce & Gabbana, Difference, Helmut Lang and Nordstrom are at the origin of the most diverse campaigns, while Helmut Lang, Sisley and Philipp Plein included the most trans women.
Let’s keep the confusion flowing, okay guys? Head to The fashion spot to read the full report.
Images courtesy of Dior / Miu Miu