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Fashion advertising
“Italians are back”: fashion advertising comes back to life for publishers
Fashion brands are starting to strut their stuff again.Three months after the coronavirus halted the industry in its tracks, fashion brands are starting to spend on advertising again, not only to promote the fall and winter lines currently…
Ecological or falsely advertised? Sustainable fashion advertising in Europe: dos and don’ts
Sustainable fashion is all the rage and chain stores are too eager to cater to consumers who want to shop in a more environmentally friendly way. “Sustainable”, “ecological” and “ecologically ethical” are words that we see appearing more…
Pixel-accurate models: virtual influencers could be the future of fashion advertising
One of the reviews listed on the Rotten Tomatoes website for the sci-fi comedy-drama, S1m0ne, says, " fails on all points of plot, characterization, plausibility and realism… ”The consensus of critics on the site echoes this statement.…
The year of undisclosed fashion advertising and the FTC
image: Le21eme.com
2017 was an important year for Truth in advertising efforts. After targeting social media stars and celebrities with "educational" letters…
Fall fashion advertising more diverse than runway shows for the first time
While fashion has always been, and most continues to be, predominantly white, we are slowly striving to rewrite the narrative - one color model at a time. Those who push for different races on the podium achieve excellent results - the…
Trey Laird on his way to fashion advertising – WWD
Trey Laird's career in fashion advertising was more or less a happy accident.
Laird, originally from Texas, ventured to New York with a desire to work in advertising, but had no idea he would become a force in the fashion industry. He is…
Fashion advertising is running out of ideas
Marc duffy wrote the blog Copyranter for 11 years and is a freelance writer with over 25 years of experience. His hockey punch is better than yours.Fashion ads tend to be clueless. The labels sell an image, not the clothes. Picture…
Celebrities in Fashion Advertising, Bette Midler Marc Jacobs Campaign
While the ultimate goal of all fashion advertising is to sell clothes, brands use their seasonal campaigns to do more than just push the product. When done well, an advertisement can convey the essence of a label's identity, from the type…
Fall / winter fashion advertising campaigns | The independent
Fall is officially here - okay, maybe not in time, but the clothes for the new season are now hitting stores, which means an avalanche of fashion's finest ad campaigns, all designed for you. encourage spending money.Fashion houses certainly…
Marks & Spencer launches fall food and fashion ad campaign – Retail Times
Fashion focus
Marks & Spencer is unifying its food and fashion campaigns under its “Only M&S” format this fall. According to the retailer, the move is designed to provide customers with a clearer and more consistent message…